working to benefit people and the planet
Together, we are working towards a more inclusive, equitable, and fair economic system.
PUBLIC PURPOSE
Disrupting
for
Good
Shinebox is a brand strategy, design, and motion studio that uses disruption as a force for good.
Our social fabric is fraying, the climate is warming, and trust in institutions and brands is at an all-time low. These trends and many other problems need to be disrupted–—not just from governments and NGOs, but from businesses and brands. We seek brands who want to disrupt the status quo for the health of every individual, community, and every corner of the planet.
Our success is measured by:
1) Positive impact to people, local communities and the environment.
2) Purposeful economic growth for our clients.
Shinebox is where people and profits flourish in harmony.
Justice. Equity. Diversity. Inclusion.
JEDI
Commitment
Statement
At Shinebox, we integrate JEDI principles across our operations, customer engagements, and community partnerships, with the implementation of all initiatives and final accountability led by our Executive Team. As a Certified B Corp, we move beyond intention to measurable impact by focusing on inclusive hiring, diverse vendor partnerships, and transparent public reporting. We hold ourselves to a high standard through ongoing leadership education and annual surveys, ensuring our workplace remains an equitable space where every individual can thrive. By embedding these values into our highest levels of governance, we foster a culture of belonging that elevates our creative execution and better serves all stakeholders.
JEDI
Action
Plan (2025–2027)
Status: Active / B Corp Recertification Documentation
Last Updated: [Insert Date]
1
Purpose & Vision
Shinebox is committed to Justice, Equity, Diversity, and Inclusion (JEDI). As a Certified B Corp, we recognize that our creative execution is strongest when our internal culture is equitable and
inclusive. This plan outlines the concrete steps we are taking to move from intention to measurable impact.
2
Strategic Methodology: The Annual Loop
To ensure our JEDI goals remain relevant, we have implemented a Continuous Improvement Loop:
Surveying: A formal JEDI survey is administered annually in early December.
Planning: Results are reviewed by the senior leadership team during Annual Planning (January).
Execution: Actions derived from data are integrated into Shinebox policies and procedures during the remainder of the year.
3
Key Initiatives & Deadlines
We have identified four primary pillars for the 2026 cycle. All items must be fully implemented
by December 2026.
four primary pillars
for the 2026 cycle
01
Deadline: April and June 2026
JEDI Master & Marketing
Public JEDI Statement
Draft and publish a formal
commitment to JEDI values on
Shinebox.com to ensure stakeholder
accountability.
02
Deadline: April 2026
B Corp Team & HR
Inclusive Hiring
Implement inclusive hiring practices. Including: JEDI commitment statement and inclusive and equitable language in all job postings, a policy of not asking for credit checks or criminal records, reduce biases in hiring processes.
03
Deadline: April 2026
Leadership Team
Inclusive Paid Leave
Expand leave policies to include multiple types of paid leave (e.g., caregiver leave, mental health, gender affirming care, and flexible holidays).
04
Deadline: June and December 2026
JEDI Master & Marketing
Annual Public Reporting
Publish a JEDI action plan and progress report on our website detailing wins, challenges, and workforce data.
4
Resource Allocation & Responsibility
Shinebox has authorized the following resources to ensure the success of this plan:
The JEDI Master
Authority: Oversees survey administration and data analysis.
Resource: Allocated [Insert #] hours per month for JEDI-specific project management.
Budget: Oversight of the internal JEDI education and events budget.
The B Corp Recertification Team
Authority: Responsible for policy documentation and ensuring alignment with B Lab standards.
Resource: Access to legal and HR counsel to vet "Inclusive Paid Leave" and "Hiring" policy updates.
5
Accountability Statement
Progress on this plan will be reviewed quarterly by the Leadership Team. Failure to meet interim milestones will require a formal "Course Correction" memo to be filed with the JEDI Master to ensure we remain on track for our December 2026 completion date.
ANIMAL WELFARE
Animal
Welfare
Policy
Last Updated: Wednesday, February 25, 2026
Limited Involvement: We don't own, raise, or manage animals. Our only contact with them is the occasional guest appearance in our creative content.
Expert Supervision: All animals on set are managed by qualified third-party professionals who retain full responsibility for their care and handling.
Safety & Ethics: We prioritize a stress-free environment, adhering to all welfare laws and industry standards to ensure no harm comes to any animal.
The "Stop" Button: Shinebox reserves the right to pause or cancel any activity if we observe concerns regarding an animal’s well-being.
Future-Ready: While we don’t require formal reporting due to our limited scope, we’ll update these practices immediately if our operations ever grow to include regular animal management.
RESPONSIBLE LOBBYING
responsible
lobbying
policy
Government Affairs & Collective Action 1.1 (GACA1.1)
Shinebox has assessed the applicability of Government Affairs & Collective Action requirement GACA1.1, which addresses responsible and transparent lobbying practices.
At this time, Shinebox does not engage in any lobbying practices, and does not intend to do so in the future.
Shinebox commits to publishing the above statement declaring our intent not to engage in lobbying publicly.
