Shinebox is a brand, design and motion studio based in Minneapolis. For those ready to challenge the status quo — you're in the right place.

Shinebox is a brand, design and motion studio based in Minneapolis. For those ready to challenge the status quo — you're in the right place.

Shinebox is a brand, design and motion studio based in Minneapolis.

For those ready to challenge the status quo — you're in the right place.

Disruption is everywhere.

Disruption is everywhere.

It's in our social media feeds, politics, climate, healthcare, retail channels and marketing.

But disruption alone is just noise.

It's in our social media feeds, politics, climate, healthcare, retail channels and marketing.

But disruption alone is just noise.

It's in our social media feeds, politics, climate, healthcare, retail channels and marketing.

But disruption alone is just noise.

Disruption is everywhere.

It's in our social media feeds, politics, climate, healthcare, retail channels and marketing.

But disruption alone is just noise.

Shared Beliefs
are rare.

Shared Beliefs
are rare.

We're obsessed with peeling back the layers of norms to find what we call the Shared Beliefs between your brand and your customers.


But beliefs alone change nothing.

We're obsessed with peeling back the layers of norms to find what we call the Shared Beliefs between your brand and your customers.


But beliefs alone change nothing.

We're obsessed with peeling back the layers of norms to find what we call the Shared Beliefs between your brand and your customers.


But beliefs alone change nothing.

Shared Beliefs
are rare.

We're obsessed with peeling back the layers of norms to find what we call the Shared Beliefs between your brand and your customers.


But beliefs alone change nothing.

Together, disruption matters.

Together, disruption matters.

Together, disruption matters.

When the same old solutions arent yielding results.
When category conventions get in the way of human connection.
When your best intentions arent leading to meaningful action.
It's time for change.

Grounding disruption in Shared Beliefs makes behavior change inevitable.

Here’s how we
get you there in 4 steps.

Here’s how
we get you there
in 4 steps.


Understand

Understand the belief shared by your brand and your audience.

1

Understand
1

Understand the belief shared by your brand and your audience.

Understand
1

Understand the belief shared by your brand and your audience.

Humanize

Humanize the tension at the heart of your brand story.

2

Humanize
2

Humanize the tension at the heart of your brand story.

Humanize
2

Humanize the tension at the heart of your brand story.

Challenge

Challenge the status quo, your competition or yourself.

3

Challenge
3

Challenge the status quo, your competition or yourself.

Challenge
3

Challenge the status quo, your competition or yourself.

Move

Move people with a brand they want to believe in.

4

Move
4

Move people with a brand they want to believe in.

Move
4

Move people with a brand they want to believe in.

The evidence for what we do is pretty clear.

  • Grew market share from 49% to over 70% in 12 months.

    MedTech
    Branding & Campaign

    Beat an ambitious sales goal by 160% in a single quarter.

    Manufacturing
    Campaign

    Grew market share by 25% in 18 months to take the #1 spot.

    Healthcare
    Campaign

    Cemented a legacy brand at #1 and won 6 industry awards.

    Automotive
    Campaign

    Drove record-setting web traffic and 5% DRTV conversion rates.

    Health Insurance
    Branding & Campaign
  • Grew market share from 49% to over 70% in 12 months.

    MedTech
    Branding & Campaign

    Beat an ambitious sales goal by 160% in a single quarter.

    Manufacturing
    Campaign

    Grew market share by 25% in 18 months to take the #1 spot.

    Healthcare
    Campaign

    Cemented a legacy brand at #1 and won 6 industry awards.

    Automotive
    Campaign

    Drove record-setting web traffic and 5% DRTV conversion rates.

    Health Insurance
    Branding & Campaign

The evidence for what we do is pretty clear.

  • Grew market share from 49% to over 70% in 12 months.

    MedTech
    Branding & Campaign

    Beat an ambitious sales goal by 160% in a single quarter.

    Manufacturing
    Campaign

    Grew market share by 25% in 18 months to take the #1 spot.

    Healthcare
    Campaign

    Cemented a legacy brand at #1 and won 6 industry awards.

    Automotive
    Campaign

    Drove record-setting web traffic and 5% DRTV conversion rates.

    Health Insurance
    Branding & Campaign
  • Grew market share from 49% to over 70% in 12 months.

    MedTech
    Branding & Campaign

    Beat an ambitious sales goal by 160% in a single quarter.

    Manufacturing
    Campaign

    Grew market share by 25% in 18 months to take the #1 spot.

    Healthcare
    Campaign

    Cemented a legacy brand at #1 and won 6 industry awards.

    Automotive
    Campaign

    Drove record-setting web traffic and 5% DRTV conversion rates.

    Health Insurance
    Branding & Campaign

What kind of challenger brand are you?

What’s good for brands must also be good for people. The only way to have sustainable growth is to have people and profits not just coexist, but thrive together. We look for brands that believe this too. We call them challenger brands, and there are three distinct kinds.

Game Changer

Game Changer

Game Changer

Giant Killer

Giant Killer

Giant Killer

Legacy Reinventor

Legacy Reinventor

Legacy Reinventor

Build a brand your customers will believe in.

Build a brand your customers will believe in.

Build a brand your customers will believe in.

All about the people.

All about the people.

Latest from our blog, The Challenger.

Latest from our blog, The Challenger.

Subscribe to The Challenger

Subscribe to The Challenger

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.

Disrupting for good.

Helping brands disrupt the status quo — for the better health of individuals, communities and our environment.

© 2024 Shinebox. All rights reserved

Disruption for good.