The Challenger Blog

Why AI Will Never Be Core to What We Do at Shinebox

In the ever-evolving landscape of branding, advertising, and digital experiences, we find ourselves at a crossroads between mere creation and profound impact. As architects of this transformative era, we at [Studio Name] dedicate ourselves not just to the art and science of our craft but to the deeper, more resonant call of making meaningful connections through our work. This manifesto serves as both our declaration and our guide, illuminating the path we tread in pursuit of creating not just campaigns, but legacies.

Why AI Will Never Be Core to What We Do at Shinebox

In the ever-evolving landscape of branding, advertising, and digital experiences, we find ourselves at a crossroads between mere creation and profound impact. As architects of this transformative era, we at [Studio Name] dedicate ourselves not just to the art and science of our craft but to the deeper, more resonant call of making meaningful connections through our work. This manifesto serves as both our declaration and our guide, illuminating the path we tread in pursuit of creating not just campaigns, but legacies.

Why AI Will Never Be Core to What We Do at Shinebox

In the ever-evolving landscape of branding, advertising, and digital experiences, we find ourselves at a crossroads between mere creation and profound impact. As architects of this transformative era, we at [Studio Name] dedicate ourselves not just to the art and science of our craft but to the deeper, more resonant call of making meaningful connections through our work. This manifesto serves as both our declaration and our guide, illuminating the path we tread in pursuit of creating not just campaigns, but legacies.
A man films a sunset through a large window in a modern home.

Your brand story is on trial

A lot of marketers just want to broadcast the evidence—the features, benefits and data that are supposed to convince people to buy their product or service. Humans don’t work that way.
A man films a sunset through a large window in a modern home.

Your brand story is on trial

A lot of marketers just want to broadcast the evidence—the features, benefits and data that are supposed to convince people to buy their product or service. Humans don’t work that way.
A man films a sunset through a large window in a modern home.

Your brand story is on trial

A lot of marketers just want to broadcast the evidence—the features, benefits and data that are supposed to convince people to buy their product or service. Humans don’t work that way.

Disrupting an Epidemic, School by School

The education Change the Outcome provides has never been more important, because we are living through the opioid epidemic's deadliest phase yet. Cheap, synthetic opioids — fentanyl and its analogs — have flooded our cities.

Disrupting an Epidemic, School by School

The education Change the Outcome provides has never been more important, because we are living through the opioid epidemic's deadliest phase yet. Cheap, synthetic opioids — fentanyl and its analogs — have flooded our cities.

Disrupting an Epidemic, School by School

The education Change the Outcome provides has never been more important, because we are living through the opioid epidemic's deadliest phase yet. Cheap, synthetic opioids — fentanyl and its analogs — have flooded our cities.

Why on earth did we make a short film in 48 hours?

On Friday, June 20th, Shinebox Studios pulled two film genres from a hat of about twenty: action adventure and silent film.

Read Article

Why Shinebox isn’t backing away from DEI

Some companies and agencies are quietly stepping back from DEI. We’re not.

Why Shinebox isn’t backing away from DEI

Some companies and agencies are quietly stepping back from DEI. We’re not.

Why Shinebox isn’t backing away from DEI

Some companies and agencies are quietly stepping back from DEI. We’re not.

How Two BrandLab Interns Shaped the Shinebox Vision For First Ave

This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design.

How Two BrandLab Interns Shaped the Shinebox Vision For First Ave

This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design.

How Two BrandLab Interns Shaped the Shinebox Vision For First Ave

This summer, Shinebox had the privilege of partnering with The BrandLab — an organization dedicated to opening doors for young talent from underrepresented backgrounds and empowering them to launch successful careers in marketing, advertising, and design.

The Competitive Edge: Why Agency Teams Should Return to the Office

Staying ahead of the curve remains crucial for business and brands today, and even more so for marketing companies. This means it is time to bring your creative teams back to the office.

The Competitive Edge: Why Agency Teams Should Return to the Office

Staying ahead of the curve remains crucial for business and brands today, and even more so for marketing companies. This means it is time to bring your creative teams back to the office.

The Competitive Edge: Why Agency Teams Should Return to the Office

Staying ahead of the curve remains crucial for business and brands today, and even more so for marketing companies. This means it is time to bring your creative teams back to the office.

On Going B Corp

We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice.

On Going B Corp

We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice.

On Going B Corp

We looked at how our own company was living in the world, and realized we needed to act on our belief that choosing between the economy and the planet is a false choice.

Healthcare needs fixing

Overly complex systems create perverse incentives and nonsensical outcomes. Like in Congress, where the current incentive structure is to not bring bills to the floor for a vote. Most people love their doctor and their congressperson but hate the system they're a part of.

Healthcare needs fixing

Overly complex systems create perverse incentives and nonsensical outcomes. Like in Congress, where the current incentive structure is to not bring bills to the floor for a vote. Most people love their doctor and their congressperson but hate the system they're a part of.

Healthcare needs fixing

Overly complex systems create perverse incentives and nonsensical outcomes. Like in Congress, where the current incentive structure is to not bring bills to the floor for a vote. Most people love their doctor and their congressperson but hate the system they're a part of.

Stop asking your agency for 3 ideas

Think about it. You’re asking your agency to waste 66% of their time, energy and budget on concepts you have no intention of using.

Stop asking your agency for 3 ideas

Think about it. You’re asking your agency to waste 66% of their time, energy and budget on concepts you have no intention of using.

Stop asking your agency for 3 ideas

Think about it. You’re asking your agency to waste 66% of their time, energy and budget on concepts you have no intention of using.

Archive

Storyliving?! New buzz words don’t make good strategy

Sep 27

Storyliving?! New buzz words don’t make good strategy

Sep 27

Storyliving?! New buzz words don’t make good strategy

Sep 27

Remember, AI is ‟artificial”

Sep 25

Remember, AI is ‟artificial”

Sep 25

Remember, AI is ‟artificial”

Sep 25

Meet our new Associate Creative Director: Micah Mackert

Sep 15

Meet our new Associate Creative Director: Micah Mackert

Sep 15

Meet our new Associate Creative Director: Micah Mackert

Sep 15

Roots for the Home Team, Allina Health and MNUFC

Aug 29

Roots for the Home Team, Allina Health and MNUFC

Aug 29

Roots for the Home Team, Allina Health and MNUFC

Aug 29

When Disruption Backfires

Aug 15

When Disruption Backfires

Aug 15

When Disruption Backfires

Aug 15

Small is No Excuse For Sloppy

Jul 26

Small is No Excuse For Sloppy

Jul 26

Small is No Excuse For Sloppy

Jul 26

Artificial Intelligence (AI): Genuine Threat or Something Else?

Jun 2

Artificial Intelligence (AI): Genuine Threat or Something Else?

Jun 2

Artificial Intelligence (AI): Genuine Threat or Something Else?

Jun 2

A.I. Everything everywhere is about change management

Sep 26

A.I. Everything everywhere is about change management

Sep 26

A.I. Everything everywhere is about change management

Sep 26

What happens when profit meets purpose?

Apr 16

What happens when profit meets purpose?

Apr 16

What happens when profit meets purpose?

Apr 16

Brainstorming doesn’t work, but you already know this

Feb 27

Brainstorming doesn’t work, but you already know this

Feb 27

Brainstorming doesn’t work, but you already know this

Feb 27

3 Reasons to Fire Your Great Agency

Nov 28

3 Reasons to Fire Your Great Agency

Nov 28

3 Reasons to Fire Your Great Agency

Nov 28

7 Things I Learned My First Year as a Designer

Oct 6

7 Things I Learned My First Year as a Designer

Oct 6

7 Things I Learned My First Year as a Designer

Oct 6

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© shinebox 2025

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Subscribe to The Challenger newsletter.

Sitemap

Home

About

Work

The challenger

Careers

Studios

Connect

Social

Instagram

LinkedIn

© shinebox 2025

Terms & Conditions

Making Disruption Matter

Subscribe to The Challenger newsletter.

Sitemap

Home

About

Work

The challenger

Careers

Studios

Connect

Social

Instagram

LinkedIn

© shinebox 2025

Terms & Conditions

Making Disruption Matter