What happens when profit meets purpose?
Aidan O'Driscoll
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Apr 16
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3 min.
Last week, our very own Nicole Travis, VP Client Services, spoke at the latest SheSays Mpls event, “How Brands Do Good by Doing Well.” She was part of a panel of inspiring business women across the Twin Cities, all of whom are finding unique ways to support important causes through their work. Here are some highlights:
“Make humanity sense, not just business sense.”
— Krista Carroll, Latitude
“It’s work/life integration, not balance. And being clear is kind.”
— Kelli Williams, The BrandLab
“Let go of people who don’t align with your social values.”
— Nicole Travis, Shinebox
“Think of your partners as your customers.”
— Rachel Busse, Alight
“Employees need support as much or more than customers do.”
— Annie Nelson Stanoch, Increase Your Good
Aidan O'Driscoll
Copywriter
Forever fascinated by good storytelling, Aidan came to copywriting via journalism and digital production. He researches thoroughly, thinks deeply, and demands of his writing one thing above all — make it worth the reader’s time.
