We envision a global economy that uses disruption as a force for good.
Being a B Corp is more than a certification.
B Corp is a movement—a global community of businesses committed to collective action on society’s most critical challenges. Find out how we’re mobilizing business to create an economic system that benefits people and the planet.
Our Purpose
Disrupting for Good
Shinebox is a brand strategy, design, and motion studio that uses disruption as a force for good.
Our social fabric is fraying, the climate is warming, and trust in institutions and brands is at an all-time low. These trends and many other problems need to be disrupted–—not just from governments and NGOs, but from businesses and brands. We seek brands who want to disrupt the status quo for the health of every individual, community, and every corner of the planet.
Our success is measured by:
1) Positive impact to people, local communities and the environment.
2) Purposeful economic growth for our clients.
Shinebox is where people and profits flourish in harmony.
Justice. Equity. Diversity. Inclusion.
JEDI
Commitment
Statement
At Shinebox, we integrate JEDI principles across our operations, customer engagements, and community partnerships, with the implementation of all initiatives and final accountability led by our Executive Team. As a Certified B Corp, we move beyond intention to measurable impact by focusing on inclusive hiring, diverse vendor partnerships, and transparent public reporting. We hold ourselves to a high standard through ongoing leadership education and annual surveys, ensuring our workplace remains an equitable space where every individual can thrive. By embedding these values into our highest levels of governance, we foster a culture of belonging that elevates our creative execution and better serves all stakeholders.
JEDI
Action
Plan (2025–2027)
Status: Active / B Corp Recertification Documentation
Last Updated: 08.05.26
1
Purpose & Vision
Shinebox is committed to Justice, Equity, Diversity, and Inclusion (JEDI). As a Certified B Corp, we recognize that our creative execution is strongest when our internal culture is equitable and inclusive. This plan outlines the concrete steps we are taking to move from intention to measurable impact.
2
Strategic Methodology: The Annual Loop
To ensure our JEDI goals remain relevant, we have implemented a Continuous Improvement Loop:
Surveying: A formal JEDI survey is administered annually in early December.
Planning: Results are reviewed by the senior leadership team during Annual Planning (January).
Execution: Actions derived from data are integrated into Shinebox policies and procedures during the remainder of the year.
3
Key Initiatives & Deadlines
We have identified four primary pillars for the 2026 cycle. All items must be fully implemented by December 2026.
four primary pillars
for the 2026 cycle
01
Deadline: August 2026
JEDI Master & Marketing
Public JEDI Statement
Draft and publish a formal commitment to JEDI values on Shinebox.com to ensure stakeholder accountability.
02
Deadline: May 2026
B Corp Team & HR
Inclusive Hiring
Implement inclusive hiring practices. Including: JEDI commitment statement and inclusive and equitable language in all job postings, a policy of not asking for credit checks or criminal records, reduce biases in hiring processes.
03
Deadline: August 2026
Leadership Team
Inclusive Paid Leave
Expand leave policies to include multiple types of paid leave (e.g., caregiver leave, mental health, gender affirming care, and flexible holidays).
04
Deadline: August and December 2026
JEDI Master & Marketing
Annual Public Reporting
Publish a JEDI action plan and progress report on our website detailing wins, challenges, and workforce data.
4
Resource Allocation & Responsibility
Shinebox has authorized the following resources to ensure the success of this plan:
The JEDI Master
Authority: Oversees survey administration and data analysis.
Resource: Allocated 8 hours per month for JEDI-specific project management.
Budget: Oversight of the internal JEDI education and events budget.
The B Corp Recertification Team
Authority: Responsible for policy documentation and ensuring alignment with B Lab standards.
Resource: Access to legal and HR counsel to vet "Inclusive Paid Leave" and "Hiring" policy updates.
5
Accountability Statement
Progress on this plan will be reviewed quarterly by the Leadership Team. Failure to meet interim milestones will require a course correction plan to ensure we remain on track for our December 2026 completion date.
HUMAN RIGHTS COMMITMENT
SHINEBOX
HUMAN RIGHTS
COMMITMENT
Shinebox is committed to respecting human rights across our business, our productions, and our relationships with clients, employees, contractors, vendors, production partners, and the communities where we work. We align this commitment with the UN Guiding Principles on Business and Human Rights, the rights set out in the Universal Declaration of Human Rights, and the ILO Declaration on Fundamental Principles and Rights at Work, including:
Freedom of association and the right to collective bargaining
Elimination of forced or compulsory labor
Abolition of child labor
Elimination of discrimination in employment and occupation
Safe and healthy working conditions This commitment extends to how we select and work with clients, employees, contractors, vendors, production partners, and we address concerns raised about human rights impacts through our grievance reporting mechanism on Shinebox.com.
ANIMAL WELFARE
Animal
Welfare
Policy
Shinebox is committed to respecting animal welfare during the infrequent, project-specific instances where animals may be involved in content production.
Limited Involvement: We don't own, raise, or manage animals. Our only contact with them is the occasional guest appearance in our creative content.
Expert Supervision: All animals on set are managed by qualified third-party professionals who retain full responsibility for their care and handling.
Safety & Ethics: We maintain a stress-free environment for animals in our care, meeting all applicable welfare laws and industry standards. We follow the five freedoms: freedom from hunger and thirst, freedom from discomfort, freedom from pain, injury, and disease, freedom from fear and distress, and freedom to express normal behavior.
Accountability: Shinebox appoints an internal liaison on all projects where animals are present to ensure all aspects of animal rights are followed. Shinebox reserves the right to pause or cancel any activity if we observe concerns regarding an animal’s well-being.
Future-Ready: While we don’t require formal reporting due to our limited scope, we’ll update these practices immediately if our operations ever grow to include regular animal management.
