Being a B Corp is more than a certification.
B Corp is a movement—a global community of businesses committed to collective action on society’s most critical challenges. Find out how we’re mobilizing business to create an economic system that benefits people and the planet.
Our Purpose
Disrupting
for
Good
Shinebox is a brand strategy, design, and motion studio that uses disruption as a force for good.
Our social fabric is fraying, the climate is warming, and trust in institutions and brands is at an all-time low. These trends and many other problems need to be disrupted—not just from governments and NGOs, but from businesses and brands. We seek brands who want to disrupt the status quo for the health of every individual, community, and every corner of the planet.
Our success is measured by:
1) Positive impact to people, local communities and the environment.
2) Purposeful economic growth for our clients.
Shinebox is where people and profits flourish in harmony.
Justice. Equity. Diversity. Inclusion.
At Shinebox, we integrate JEDI principles across our operations, customer engagements, and community partnerships, with the implementation of all initiatives and final accountability led by our Executive Team. As a Certified B Corp, we move beyond intention to measurable impact by focusing on inclusive hiring, diverse vendor partnerships, and transparent public reporting. We hold ourselves to a high standard through ongoing leadership education and annual surveys, ensuring our workplace remains an equitable space where every individual can thrive. By embedding these values into our highest levels of governance, we foster a culture of belonging that elevates our creative execution and better serves all stakeholders.
Status: Active / B Corp Recertification Documentation
Last Updated: 08.05.26
Purpose & Vision
Shinebox is committed to Justice, Equity, Diversity, and Inclusion (JEDI). As a Certified B Corp, we recognize that our creative execution is strongest when our internal culture is equitable and inclusive. This plan outlines the concrete steps we are taking to move from intention to measurable impact.
Strategic Methodology: The Annual Loop
To ensure our JEDI goals remain relevant, we have implemented a Continuous Improvement Loop:
Surveying: A formal JEDI survey is administered annually in early December.
Planning: Results are reviewed by the senior leadership team during Annual Planning (January).
Execution: Actions derived from data are integrated into Shinebox policies and procedures during the remainder of the year.
Key Initiatives & Deadlines
We have identified four primary pillars for the 2026 cycle. All items must be fully implemented by December 2026.
01
Deadline: August 2026
JEDI Master & Marketing
Public JEDI Statement
Draft and publish a formal commitment to JEDI values on Shinebox.com to ensure stakeholder accountability.
02
Deadline: August 2026
B Corp Team & HR
Inclusive Hiring
Implement inclusive hiring practices. Including: JEDI commitment statement and inclusive and equitable language in all job postings, a policy of not asking for credit checks or criminal records, reduce biases in hiring processes.
03
Deadline: September 2026
Leadership Team
Inclusive Paid Leave
Expand leave policies to include multiple types of paid leave (e.g., caregiver leave, mental health, gender affirming care, and flexible holidays).
04
Deadline: August and December 2026
JEDI Master & Marketing
Annual Public Reporting
Publish a JEDI action plan and progress report on our website detailing wins, challenges, and workforce data.
Resource Allocation & Responsibility
Shinebox has authorized the following resources to ensure the success of this plan:
The JEDI Master
Authority: Oversees survey administration and data analysis.
Resource: Allocated 8 hours per month for JEDI-specific project management.
Budget: Oversight of the internal JEDI education and events budget.
The B Corp Recertification Team
Authority: Responsible for policy documentation and ensuring alignment with B Lab standards.
Resource: Access to legal and HR counsel to vet “Inclusive Paid Leave” and “Hiring” policy updates.
Accountability Statement
Progress on this plan will be reviewed quarterly by the Leadership Team. Failure to meet interim milestones will require a course correction plan to ensure we remain on track for our December 2026 completion date.
HUMAN RIGHTS COMMITMENT
SHINEBOX
HUMAN RIGHTS
COMMITMENT
Shinebox is committed to respecting human rights across our business, our productions, and our relationships with clients, employees, contractors, vendors, production partners, and the communities where we work. We align this commitment with the UN Guiding Principles on Business and Human Rights, the rights set out in the Universal Declaration of Human Rights, and the ILO Declaration on Fundamental Principles and Rights at Work, including:
Freedom of association and the right to collective bargaining
Elimination of forced or compulsory labor
Abolition of child labor
Elimination of discrimination in employment and occupation
Safe and healthy working conditions
This commitment extends to how we select and work with clients, employees, contractors, vendors, production partners, and we address concerns raised about human rights impacts through our grievance reporting mechanism on Shinebox.com.
CLIMATE ACTION PLAN
SHINEBOX
CLIMATE ACTION
PLAN
Review cycle: Annual
Formal update cadence: at least every 2 years.
Owner: VP ESG
PURPOSE AND SCOPE
This plan explains how Shinebox identifies, prevents, and mitigates our operations' negative impacts on the economy, environment, and people, and how we'll take concrete, time-bound action to cut greenhouse gas emissions without shifting harm elsewhere.
Under B Lab's Climate Action Impact Topic (CA2.1), a company of Shinebox's size isn't required to complete a verified GHG inventory or hold a third-party-validated target. What's required is a public climate action plan built on SMART mitigation targets addressing our most significant emissions sources, approved and overseen by our highest governing body, with a named owner.
Shinebox has worked to understand and mitigate its environmental impact since becoming B Corp Certified in 2024, and this plan formalizes that ongoing effort. Our ambition here is unverified and self-assessed: it isn't backed by a certified inventory or SBTi validation, and we won't represent it as science-based or validated. The credible part of this plan is the SMART actions below.
Before finalizing any decarbonization decision (equipment, suppliers, banking), we'll ask:
1. What's the full lifecycle impact, not just our direct footprint?
2. Does this shift harm onto biodiversity, land rights, or communities elsewhere in the value chain?
3. Is there a lower-impact alternative (reduce/avoid before substitute)?
TARGETS: SMART ACTIONS, NOT A VERIFIED INVENTORY
Shinebox isn't building a verified GHG inventory. Consistent with B Lab's SME approach, we're setting SMART targets against our known largest sources: purchased electricity, employee commuting, purchased goods and services, and waste.
The VP of ESG will use the SME Climate Hub carbon calculator for a rough, non-verified sense of scale across these categories: a sanity check that our targets hit our biggest sources and that 2037 has some internal reference point, not a formal inventory.
ROADMAP
PHASE
TIMELINE
MILESTONE
Publish
2026
Formally approve this plan with the senior leadership team; publish publicly on shinebox.com
2027 action
Q1 2027
VP of ESG runs first bi-annual optional lightweight self-estimate using SME Climate Hub self-estimate for internal reference.
2027 action
Q1-4 2027
VP of ESG manages implementation of 2027 goals.
2027 action
Q2-3 2027
B Corp Committee to review self-estimate, considering supplier screening, ways-of-working changes, and waste programs; seek stakeholder input, and propose actions for 2028 and 2029.
2027 annual public progress report
Q4 2027
Report progress on 2027 improvements and 2028-29 plan updates based on 2027 self-estimate.
2028 action
Q1-4 2028
VP of ESG manages implementation of 2028 goals.
2028 annual public progress report
Q4 2028
Report progress on 2028 improvements.
2029 action
Q1 2029
VP of ESG runs bi-annual optional lightweight self-estimate using SME Climate Hub self-estimate for internal reference.
2029 action
Q1-4 2029
VP of ESG manages implementation of 2029 goals.
2029 action
Q2-3 2029
B Corp Committee to review self-estimate, considering supplier screening, ways-of-working changes, and waste programs; seek stakeholder input, and propose actions for 2030 and 2031.
2029 annual public progress report
Q4 2029
Report progress on 2029 improvements and 2030-31 plan updates based on 2029 self-estimate.
Plan refresh
Every 2 years minimum (2029, 2031, 2033)
Formal updates published publicly
ENERGY
• Reduce office energy consumption by capping in-office days at 3 per week per employee, unless green forms of transportation are taken by Q4 2026.
• Formalize policy to advocate for local content production and shoots whenever possible, reducing travel emissions from crew and equipment by Q4 2026.
• Minimize waste, reduce consumption, and choose green alternatives of office materials and single-use items by Q1 2027.
• Formalize process and policy to purchase reputable carbon offsets to ensure carbon neutrality for all film and photography productions. (COMPLETED 2025)
• Install motion light switches in conference rooms, storage rooms, bathrooms. (COMPLETED 2026)
• Implement recycling and composting. (COMPLETED 2026)
WAYS OF WORKING
• Implement a remote-working program capped at 3 days per week in office, unless green forms of transportation are used, reducing commuting emissions while preserving in-person collaboration by Q4 2026.
• Incentivize public transit, cycling, and carpooling (e.g., transit subsidies, secure bike storage, carpool matching). (COMPLETED IN 2026)
• Reduce commuting distance by locating offices near urban centers. (COMPLETED IN 2024)
GOVERNANCE, MONITORING, AND REPORTING
• The VP of ESG owns this plan and its execution, including receiving stakeholder review and input in accordance with its stakeholder policy, and reporting quarterly to the senior leadership team as part of regular EOS L10 meeting cadence.
• This plan must be formally approved by Shinebox's senior leadership team (our highest governing body) before publication; [Approved, 8/7/2026].
• Publish this plan publicly on shinebox.com once approved, targeting Q4 2026.
• Public progress reporting against SMART targets at least annually, with a full plan refresh at least every 2 years.
IMPLEMENTATION RESOURCES
• SME Climate Hub free carbon calculator, for the optional lightweight self-estimate.
• B Lab's CA2.1 guidance ("How smaller companies can create a robust Public Climate Action Plan"), for the specific recertification requirements this plan is built against.
• SBTi's SME target validation route: not required for this plan, but the natural next step if Shinebox later builds a verified inventory and wants to move from an unverified ambition to a validated target.
• GHG Protocol Corporate Accounting and Reporting Standard: reference only if a future inventory is pursued.
Anti-Lobbying Statement
anti-lobbying
statement
Shinebox does not engage in any lobbying practices, and does not intend to do so in the future.
Grievance Reporting Form
STAKEHOLDER
GRIEVANCE
REPORTING FORM
Shinebox is committed to maintaining an ethical, respectful, and transparent workplace and business environment. Use this form to raise a concern or grievance confidentially. You may submit anonymously. All reports are handled in accordance with our Stakeholder Grievance & Whistleblower Policy.
