Pro contractors rely on skill, precision, and trusted tools to build their reputations job by job. The challenge was twofold: unify a handful of disconnected product offerings into one clear, cohesive suite of solutions—and present it in a way that resonates with pros who value performance over hype.
We launched the Built to Perform campaign with 3M to speak directly to the pro mindset. Through gritty, high-impact photography and a suite of cinematic videos, we captured the raw motion, detail, and discipline behind real work. From sanding to grinding, every frame celebrated the connection between tools and talent. At the heart of it, a compelling anthem and supporting content brought the new product suite to life—positioning it not just as a set of tools, but as a performance-driven system built for the way pros work.
Pro contractors rely on skill, precision, and trusted tools to build their reputations job by job. The challenge was twofold: unify a handful of disconnected product offerings into one clear, cohesive suite of solutions—and present it in a way that resonates with pros who value performance over hype.
We launched the Built to Perform campaign with 3M to speak directly to the pro mindset. Through gritty, high-impact photography and a suite of cinematic videos, we captured the raw motion, detail, and discipline behind real work. From sanding to grinding, every frame celebrated the connection between tools and talent. At the heart of it, a compelling anthem and supporting content brought the new product suite to life—positioning it not just as a set of tools, but as a performance-driven system built for the way pros work.
