Most craft spirit brands try to feel fancy, high-end and exclusive. But Skaalvenn wanted to be something different: a more “social” spirit. High-quality, of course, but also easy to enjoy and easy to share amongst friends. Because when you’re with friends, you can be your true self.
Mixing Minnesota’s Viking heritage with a dash of irreverent charm, we created a brand identity and packaging system that encourages people to pull up a chair and let their shaggy hair down. Each Skaalvenn bottle features a Viking character representing “the spirit of each spirit”, and is as bold and individual as the people who share it. We rolled out the new brand online, on the shelves and behind the bar. Now every pour has its own personality. And every get-together is infused with the spirit of friendship.
Most craft spirit brands try to feel fancy, high-end and exclusive. But Skaalvenn wanted to be something different: a more “social” spirit. High-quality, of course, but also easy to enjoy and easy to share amongst friends. Because when you’re with friends, you can be your true self.
Mixing Minnesota’s Viking heritage with a dash of irreverent charm, we created a brand identity and packaging system that encourages people to pull up a chair and let their shaggy hair down. Each Skaalvenn bottle features a Viking character representing “the spirit of each spirit”, and is as bold and individual as the people who share it. We rolled out the new brand online, on the shelves and behind the bar. Now every pour has its own personality. And every get-together is infused with the spirit of friendship.
