3M makes IJ180, the graphics film that’s used to wrap vehicles. Sales had softened. So they decided to make a big splash at the biggest trade show (SEMA) in Las Vegas, where it’s notoriously hard to get attention. The hard part? The show was only two months away.
We went to meet our primary audience, graphics installers, and noticed their shops were littered with empty cans of energy drinks. Hmm. That fit with the adrenaline-infused horsepower of the machines they wrap. So we created an energy drink and used the wrap to promote it in and around the show. Working with the hottest vehicle-wrap shop in Vegas — we wrapped 13 vehicles, shot in 18 locations and shut down the Hoover Dam to get the content we needed.
The IJ180 vehicles cruised the strip while inside the show, a crew in IJ180 race-team jerseys handed out IJ180 energy drinks and swag. The live wrap demos drew a crowd. Our clients made 160% of their goal in the two months that followed the show. Now that’s driving sales.
3M makes IJ180, the graphics film that’s used to wrap vehicles. Sales had softened. So they decided to make a big splash at the biggest trade show (SEMA) in Las Vegas, where it’s notoriously hard to get attention. The hard part? The show was only two months away.
We went to meet our primary audience, graphics installers, and noticed their shops were littered with empty cans of energy drinks. Hmm. That fit with the adrenaline-infused horsepower of the machines they wrap. So we created an energy drink and used the wrap to promote it in and around the show. Working with the hottest vehicle-wrap shop in Vegas — we wrapped 13 vehicles, shot in 18 locations and shut down the Hoover Dam to get the content we needed.
The IJ180 vehicles cruised the strip while inside the show, a crew in IJ180 race-team jerseys handed out IJ180 energy drinks and swag. The live wrap demos drew a crowd. Our clients made 160% of their goal in the two months that followed the show. Now that’s driving sales.
