3M Silver Abrasives are built for toughness, longevity and high performance. To tell that story, we went north — to the shipyards of Minnesota — where fourth-generation metal workers live by the same code. They build things that endure and depend on tools that just work, like them.
Through their voices, we showed how 3M Silver Abrasives earn a place in their hands and on their projects. We created a beautiful shot docuseries that connected the brand’s promise of toughness and performance to the spirit of the people who demand it — proving that when the work matters, so do the tools.
3M Silver Abrasives are built for toughness, longevity and high performance. To tell that story, we went north — to the shipyards of Minnesota — where fourth-generation metal workers live by the same code. They build things that endure and depend on tools that just work, like them.
Through their voices, we showed how 3M Silver Abrasives earn a place in their hands and on their projects. We created a beautiful shot docuseries that connected the brand’s promise of toughness and performance to the spirit of the people who demand it — proving that when the work matters, so do the tools.
