When it comes to clean cars, no one quite has the shine of Meguiar’s. Their DIY ceramic wax system advanced the entire category. But in a culture of car enthusiasts that’s divided by style, status and engine size, our challenge was to bring everyone under one garage.
We launched a platform around the one thing all gearheads could agree on: Make the Car Shine. So no mater what kind of car it is, we put it front and center with the simple expression all car-lovers utter at the sight of a beautiful automobile…”Whoa.” A single word that drove a multi-year campaign of broadcast, digital and beyond.
