eHealth lived in the sea of sameness with its competitors. For 25 years, they focused on transactions following the industry’s stagnated and clichéd marketing. We needed to separate them from the rest and bring a refreshed brand to life.
The solution was empathy instead of fear. Clarity instead of confusion. A young, black spokeswoman instead of an old white celebrity. Across the brand, these changes transformed eHealth into a remarkably transparent and genuinely helpful Medicare Matchmaker.
eHealth lived in the sea of sameness with its competitors. For 25 years, they focused on transactions following the industry’s stagnated and clichéd marketing. We needed to separate them from the rest and bring a refreshed brand to life.
The solution was empathy instead of fear. Clarity instead of confusion. A young, black spokeswoman instead of an old white celebrity. Across the brand, these changes transformed eHealth into a remarkably transparent and genuinely helpful Medicare Matchmaker.
