When it comes to clean cars, no one quite has the shine of Meguiar’s. Their DIY ceramic wax system advanced the entire category. But in a culture of car enthusiasts that’s divided by style, status and engine size, our challenge was to bring everyone under one garage.
We launched a platform around the one thing all gearheads could agree on: Make the Car Shine. So no mater what kind of car it is, we put it front and center with the simple expression all car-lovers utter at the sight of a beautiful automobile…”Whoa.” A single word that drove a multi-year campaign of broadcast, digital and beyond.
When it comes to clean cars, no one quite has the shine of Meguiar’s. Their DIY ceramic wax system advanced the entire category. But in a culture of car enthusiasts that’s divided by style, status and engine size, our challenge was to bring everyone under one garage.
We launched a platform around the one thing all gearheads could agree on: Make the Car Shine. So no mater what kind of car it is, we put it front and center with the simple expression all car-lovers utter at the sight of a beautiful automobile…”Whoa.” A single word that drove a multi-year campaign of broadcast, digital and beyond.
