Essence Healthcare provides Medicare Advantage plans in their home market of St. Louis where they enjoy a sizable chunk of the market. As a leader in the movement of Value-Based Care, Essence is about prevention, trusting doctors and establishing incentives for patients to remain healthy. Essence wanted to expand into Chicago, which meant competing within a gigantic media market and dozens of competing plans. We’d have to stand out.
After talking to consumers in Chicago, we confirmed our suspicions, that in the supposed partnership of doctors, patients and insurance companies — it’s the health plans who seem to come between patients and their doctors. We knew Essence was different. So we took a slow, friendly approach with a no-nonsense attitude to spread the message that a healthier relationship has arrived.
Essence Healthcare established a foothold in the Chicago market. The campaign ran again the following year and was modified to run in all of their markets. And their new tagline became an employee mantra inside Essence Healthcare: Let’s Medicare Together.
Essence Healthcare provides Medicare Advantage plans in their home market of St. Louis where they enjoy a sizable chunk of the market. As a leader in the movement of Value-Based Care, Essence is about prevention, trusting doctors and establishing incentives for patients to remain healthy. Essence wanted to expand into Chicago, which meant competing within a gigantic media market and dozens of competing plans. We’d have to stand out.
After talking to consumers in Chicago, we confirmed our suspicions, that in the supposed partnership of doctors, patients and insurance companies — it’s the health plans who seem to come between patients and their doctors. We knew Essence was different. So we took a slow, friendly approach with a no-nonsense attitude to spread the message that a healthier relationship has arrived.
Essence Healthcare established a foothold in the Chicago market. The campaign ran again the following year and was modified to run in all of their markets. And their new tagline became an employee mantra inside Essence Healthcare: Let’s Medicare Together.
