Free Bikes 4 Kidz is a national nonprofit, founded in Minnesota, with an ambitious goal: to give away one million bikes to kids who need them most. Shinebox partnered with the organization to bring their mission to life through a simple, human truth—a bike can take you places. We sat kids down and asked what they wanted to be when they grew up. At first, the answers were hesitant. Then we gave each child a free bike and asked again. Suddenly, imagination took over—artists, college dreams, and bold futures emerged.
The film captures how a first bike sparks freedom, possibility, and belief in the future—and earned a Mosaic ADDY Award at the 2024 Minneapolis AdFed Show.
Free Bikes 4 Kidz is a national nonprofit, founded in Minnesota, with an ambitious goal: to give away one million bikes to kids who need them most. Shinebox partnered with the organization to bring their mission to life through a simple, human truth—a bike can take you places. We sat kids down and asked what they wanted to be when they grew up. At first, the answers were hesitant. Then we gave each child a free bike and asked again. Suddenly, imagination took over—artists, college dreams, and bold futures emerged.
The film captures how a first bike sparks freedom, possibility, and belief in the future—and earned a Mosaic ADDY Award at the 2024 Minneapolis AdFed Show.
