Kardion, a med tech company founded in Stuttgart, Germany, engineers cutting-edge cardiac devices. The company has operated in stealth mode for years, prioritizing developing the quality and viability of its products rather than the traditional marketing and fundraising efforts of a startup. As Kardion expanded their transatlantic team and grew closer to launching products, the moment arrived to prepare for their public debut.
To bring this challenger brand to life, Shinebox collaborated with stakeholders to deeply understand the carefully cultivated, differentiating culture at the heart of Kardion. We crafted a brand story centered around the passage of time: surgeons seek to gain and make the most of time during surgery, patients hope to gain time and opportunity for their life after surgery, and it all hinges on one moment in the OR. Precisely where Kardion fits in.
